Descripción
INDICE
- PRODUCT/SERVICE:
WHAT PRECISELY. IS YOUR ADVERTISING SELLING?
- OBJECTIVE:
WHAT MUST YOUR ADVERTISING ACHIEVE?
- TARGET MARKET:
WHO IS THE PRIMARY FOCUS OF YOUR ADVERTISING?
- STRATEGY:
HOW WILL YOUR ADVERTISING ACHIEVE YOUR OBJECTIVE?
- PROPOSITION:
WHAT´S THE “HOOK” THAT WILL ATTRACT THE TARGET MARKET?
- SUPPORT:
WHY DOES THE PRODUCT INTEREST THIS TARGET MARKET?
- COMPETITION:
WHO ELSE IS FIGHTING FOR YOUR TARGET MARKET´S ATTENTION IN THIS AREA?
- MANDATORY ELEMENTS:
WHAT HAS TO APPEAR IN THE ADVERTISING – EG. A LEGAL REQUIREMENT
- TONE OF VOICE:
DESCRIBE THE CAMPAIGN´S CHARACTER – IN THREE ADJECTIVES MAX!
- DESIRED CONSUMER RESPONSE:
WHAT DO YOU WANT YOUR TARGET AUDIENCE TO DO FEEL OR THINK AFTER SEEING THE ADVERTISING?
- MEDIA REQUIREMENT:
WHERE WILL THE ADVERTISING APPEAR?
Valoraciones
No hay valoraciones aún.