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EL PLAN ESTRATEGICO EN LA PRACTICA 1 × $30.60
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Descripción
INDICE
- PRODUCT/SERVICE:
WHAT PRECISELY. IS YOUR ADVERTISING SELLING?
- OBJECTIVE:
WHAT MUST YOUR ADVERTISING ACHIEVE?
- TARGET MARKET:
WHO IS THE PRIMARY FOCUS OF YOUR ADVERTISING?
- STRATEGY:
HOW WILL YOUR ADVERTISING ACHIEVE YOUR OBJECTIVE?
- PROPOSITION:
WHAT´S THE “HOOK” THAT WILL ATTRACT THE TARGET MARKET?
- SUPPORT:
WHY DOES THE PRODUCT INTEREST THIS TARGET MARKET?
- COMPETITION:
WHO ELSE IS FIGHTING FOR YOUR TARGET MARKET´S ATTENTION IN THIS AREA?
- MANDATORY ELEMENTS:
WHAT HAS TO APPEAR IN THE ADVERTISING – EG. A LEGAL REQUIREMENT
- TONE OF VOICE:
DESCRIBE THE CAMPAIGN´S CHARACTER – IN THREE ADJECTIVES MAX!
- DESIRED CONSUMER RESPONSE:
WHAT DO YOU WANT YOUR TARGET AUDIENCE TO DO FEEL OR THINK AFTER SEEING THE ADVERTISING?
- MEDIA REQUIREMENT:
WHERE WILL THE ADVERTISING APPEAR?
Información adicional
| Peso | 582 g |
|---|---|
| Dimensiones | 24.5 × 17 cm |
| ISBN | 9781780672731 |
| Año | 2013 |
| Edición | Primera |
| Páginas | 208 |
| Editorial | Laurence King Publishing |
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