INDICE
WHAT PRECISELY. IS YOUR ADVERTISING SELLING?
WHAT MUST YOUR ADVERTISING ACHIEVE?
WHO IS THE PRIMARY FOCUS OF YOUR ADVERTISING?
HOW WILL YOUR ADVERTISING ACHIEVE YOUR OBJECTIVE?
WHAT´S THE “HOOK” THAT WILL ATTRACT THE TARGET MARKET?
WHY DOES THE PRODUCT INTEREST THIS TARGET MARKET?
WHO ELSE IS FIGHTING FOR YOUR TARGET MARKET´S ATTENTION IN THIS AREA?
WHAT HAS TO APPEAR IN THE ADVERTISING – EG. A LEGAL REQUIREMENT
DESCRIBE THE CAMPAIGN´S CHARACTER – IN THREE ADJECTIVES MAX!
WHAT DO YOU WANT YOUR TARGET AUDIENCE TO DO FEEL OR THINK AFTER SEEING THE ADVERTISING?
WHERE WILL THE ADVERTISING APPEAR?
| Peso | 582 g |
|---|---|
| Dimensiones | 24.5 × 17 cm |
| ISBN | 9781780672731 |
| Año | 2013 |
| Edición | Primera |
| Páginas | 208 |
| Editorial | Laurence King Publishing |
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